Here’s What Customers Love, and Hate, the Most About Online Shopping | Inc.com


A new report reveals the elements of your business’s e-commerce presence that customers care about the most–as well as the problems you must avoid.

Customers expressed greater satisfaction with shopping on desktop than on mobile websites or apps. “Mobile still has catching up to do,” said Lauren Freedman, senior consumer insights analyst at Digital Commerce 360, a Chicago-based research and media firm that released the report Monday along with Los Angeles-based customer analytics company Bizrate Insights. The report, which is based on a September survey of 1,000 online shoppers, recommends companies brush up on their mobile UX design.

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