Study Finds Optimization Gap on Mobile Channels | Business News Daily


Mobile shopping is on the rise, according to a new study of 22,000 shoppers from around the world, as 78% said they’ve shopped via smartphone in the past six months.

Though mobile commerce is trending upward, 63% of the 4,600 business owners polled said they were able to accept mobile payments through their own channels.

Researchers found that women were more likely to shop through their smartphones than men, with 48% of women preferring that method, while 39% of men said the same.

Sleek, fast and powerful, today’s smartphones can instantly close the gap between far-flung relatives or broadcast pictures of your cat on the ‘gram. In recent years, these miniscule machines have also become a handheld portal to your favorite retailers, allowing users to shop to their heart’s content wherever they are. According to a recent study commissioned by PayPal, mobile commerce is not only growing at a global scale, but also transcends generational and platform divides.

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