In a strategic move to help small businesses capitalize on Gen Z’s engagement with music, YouTube has launched innovative AI-powered music ad solutions. As a small business owner, these tools can offer you an effective avenue to reach and connect with Gen Z audiences who are highly active on YouTube.
The announcement came on the heels of the Coachella music festival, one of the industry’s largest stages. YouTube serves as a hub for festival content, especially among Gen Z. The platform is flooded with videos ranging from performance highlights to outfit inspiration, vlogs, and more, making it a fertile ground for businesses targeting this age group.
YouTube’s new music ad solutions aim to get your brand in front of trending music, such as from festival headliner BLACKPINK. They will be available across devices and formats, including long-form, audio, and, in the near future, YouTube Shorts.
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