Tag Archives: Gen Z

‘They Don’t Know What Work Actually Means’: Manager Fired After Posting Rant Against Gen Z on Front Door | Entrepreneur

It’s long been joked about that boomers blame millennials and Gen Z for everything, including critiques on the younger generations’ work ethic and alleged inability to save and spend money responsibly.

But one Dollar Tree manager took the generational assumptions a little too far after posting a hiring notice that banned Gen Z hopefuls from applying, subsequently getting herself fired in the process.

The Dollar Tree in Bremen, Indiana has become the source of internet infamy after a photo made its rounds of a sign that was plastered to the front of the store.

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I’m Gen Z, and I ditched my iPhone for the Light Phone II for a week

My name is Jennimai, and I am addicted to my iPhone.

As a Gen Z-er, I can barely remember a time before smartphones. My first cell phone was a purple monster with a sliding screen. I traded it in for my first iPhone in 2013 and never looked back.

I do everything on my phone: text, FaceTime, mindlessly scroll for hours and hours. I can hardly imagine going even a day without touching my phone, and I have no interest in the resurgence of nostalgic tech the rest of my generation is so intrigued by. So, imagine how I felt when I turned off my beloved iPhone for a week.

Yes, dear reader, I tried not to use my iPhone for seven whole days. In its place, I used the Light Phone II, which launched in 2018 via Kickstarter after a successful run of the original Light Phone in 2015. Here’s how it went.

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If you use this emoji, Gen Z will call you old | CNN

Bad news for people who frequently use the 😂 emoji: It is no longer cool.

In recent weeks, two internet-savvy generations have been clashing in videos and comments on TikTok over the hallmarks of millennial culture that are now deemed uncool by Gen Z. The list includes skinny jeans (Gen Z verdict: set them on fire), side parts (Gen Z verdict: middle part or bust) and perhaps most painful of all, the popular laughing crying emoji that some millennials, myself included, use hundreds of times a day, or more.

“What’s wrong with the laughing emoji[?],” one user asked in a TikTok comment. Another responded: “it’s so off.” On a different video of a woman saying she’s cut back on using it after learning kids don’t, one teen commented: “As a 15 year old I say you should use that emoji bc [because] we sure aren’t going to.”

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Gen Z hasn’t completely lost trust in their Elders. Hollywood is another story | Fast Company

Say “OK boomer” to “OK boomer.”

Members of Gen Z trust their elders more than the police, the government, and even, yes, Hollywood.

A lot more than Hollywood, actually.

Morning Consult surveyed people ages 13-23 in April, May, and June and found that this demographic is losing faith in all major institutions in the United States. In June, 28% of Gen Z found older generations to be trustworthy versus, say, 13% in police and 10% in the U.S. government. Only 4% said the same of Hollywood.

Here’s a breakdown, based on how many of them said they trust various components of our society “a lot”:

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A New Generation Of Zoomers | Getentrepreneurial.com

Can’t stop confusing your Zoomers and millennials? When it comes to hiring, the differences matter. According to Pew Research, millennials were born between 1981 and 1996 which makes them 24 to 39 years old in 2020; Zoomers (or Zers or Generation Z) were born starting in 1997, so the oldest turn 23 this year. This all means your potential hiring pool will change as Gen Z  is 24 percent of the global workforce this year, according to research by Manpower.

Although, you may think these successive generations aren’t all that different, their experiences, needs and actions are diverse enough to pay attention before you hire them. Here’s what you should know.

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How to Market to Gen Z? – The Consumer | THE BETA GENERATION

The personal computer (and now the smartphone, tablet, smartwatch, you get the picture) have allowed our generation to look at purchasing in a new light. We no longer only see products on TV, we can find and buy the products we love, the best ones at that, without leaving the comfort of our own home. This makes marketing to Gen Z a different game. We can find any product we need, so having advertisements shoved down our throat is unappealing. Buying the product is no longer the satisfaction of the purchase, but rather finding the product to begin with

Picture this: You’re in a clothing store and the size you try on doesn’t fit right. You give the item to a store clerk and ask them for the next size up. The store is all out of that size so she brings you a similar item in your size. You try it on and it fits like a glove.

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What Is Generation Z, And What Does It Want? | Co.Exist

3045317-inline-i-1-who-is-generation-z-and-what-do-they-wantPoor Generation Z. The oldest members of this cohort are barely 18 and they’re already getting a bad rap. Media and market research companies have labeled them “screen addicts” with the attention span of a gnat. And the pressure: They only have the weight of saving the world and fixing our past mistakes on their small shoulders.

Really?

While generational research is an inherently messy process—older generations study “the kids” to figure them out—much of the recent research is awash in normative preconceptions, biases, and stereotypes. Gen Z deserves a fairer shake, and the rest of us need a more nuanced conversation: This group makes up a quarter of the U.S. population and by 2020 will account for 40% of all consumers. Understanding them will be critical to companies wanting to succeed in the next decade and beyond.

My firm Altitude set out to dig below the surface to understand not only what Gen Z were doing but why—in their own words. We worked with over a dozen 16- to 18-year-olds with diverse backgrounds from across the country through a series of in-depth discussions, video diaries, and daily interactive exercises designed to provide a glimpse into their lives. Our goal was to view the world through their eyes.

What we learned was surprising.

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