AS I WAS getting a haircut last week, my hairdresser asked if I’d seen the new iPhone. She didn’t know my occupation but saw my Apple Watch and, as is obligatory in that line of work, was making small talk. “Does it look any different?” was the main query. I reached into my back pocket and with a flourish handed her the iPhone 14. A surprised smile quickly gave way to disappointment. “It’s exactly the same as my iPhone 11,” she said.
This is the problem for Apple. The few elements the public might recognize as new have gone to the iPhone 14 Pro models, such as the Always-On display and Dynamic Island. The Pros also have new 48-megapixel sensors for the primary rear camera, something Apple hasn’t fiddled with since 2015. This means the phones capture more detail so you can print your pics large, for example, and it allows for more editing options. But be honest—how many people do you know who print poster-sized photos or delve into RAW settings on their handset?