Apple events are always big, and few tech product releases generate the level of excitement we see over new iPhones. This year, we saw an oddly-named trio of new phones and a new smartwatch, but that’s not all Apple unveiled on the Cupertino stage, we also saw a whole new level of greed from the world’s richest company.
We can wax lyrical about the stunning iPhone Xs, the super-sized iPhone Xs Max, and the more affordable iPhone XR. Make no mistake, these are highly-desirable, thoughtfully-designed smartphones that will bring joy to many people. Whether they’re worth the high fees Apple commands is debatable. A price of $1,450 for the 512GB iPhone Xs Max seems excessive, but most people will be perfectly happy with the $750 iPhone XR.