Starting a business is not an easy task. The idea of being your own boss and calling the shots is something many of us desire and long for, but making it a reality is no walk in the park. Being an entrepreneur comes with many risks and challenges.
Marketing is a critical aspect of a new business; however, successfully executing a marketing plan is a challenge faced by many startups. And no matter how great your products and services are, without the right marketing strategy, the chances of reaching your potential customers and generating profits are incredibly low