Tag Archives: small business owner

3 Small Business Expenses That Add up Quickly | The Startup Magazine

As a small business owner, you know that it takes money to make money—and unfortunately, sometimes it takes more money than you’d think. From paying your employees to managing your utility bill, there are a lot of small business expenses that can quickly eat away at your take-home revenue if you’re not being proactive about it.

If you’re not sure how to evaluate your small business expenses or optimize them, look no further. In this article, we’re going to call out those expenses that tend to add up quickly and give you tips to help you regain financial control of your small business.

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Five Different Types of Landlords Small Businesses May Encounter | Getentrepreneurial.com

Renting a commercial space makes up the largest of many small businesses’ monthly expenses. The location one chooses for their business significantly impacts the overall success of the organization. Factors such as accessibility from major roadways, the amount of foot traffic the location offers and local zoning codes and ordinances all play a role in determining the best commercial location to grow a business successfully.

Finding the right commercial location takes time and care. No small business owner wants to get trapped in a lease for a space that fails to suit their unique needs or proves too expensive. When determining a location, business owners interact with various types of landlords, and do well to proceed with caution to build a mutually beneficial business relationship for landlord and tenant alike.

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‘Family Discount’? When and How to Say No to Freebie Requests | Business News Daily

When you start telling your friends and family about your new small business, at least a few of them are bound to ask — perhaps only partly in jest — about a “family discount” on your products.

What’s a small business owner to do when family, friends and even casual acquaintances ask for discounts or freebies? If you offer your services or products for free or for a deep discount, you may hurt yourself financially, and over time, you may even begin to resent people you love. On the other hand, you don’t want the people in your social circle to think that you are selfish or ungrateful, especially if they have supported your entrepreneurial endeavors.

Though there is no one-size-fits-all solution that will work for all entrepreneurs or in every situation, there are lessons to be learned from fellow business owners who have faced the same dilemma. Here’s how to turn a potentially uncomfortable conversation into a transparent and productive transaction that honors some of your most valued relationships.

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Opening the door to further opportunity online | The Startup Magazine

Having a website means you have secured your piece of real estate online, you are present and ready to welcome customers. But part of the game is working to bring traffic into your storefront.

Cisco’s Visual Networking Index, released this month, predicts that internet traffic will almost triple in the next few years due to an increasing number of people coming online. The report forecasts that by the end of the decade there will be 3.4 devices and connections for each human being, an increase from 2.2 in 2015.[1] Within this scenario, each and every small business or startup hopes to be in a position to capture at least some of that incoming traffic.

Equipped with your domain name and website, it is time to start looking at ways to help ensure your online presence is performing to give you exposure to the growing internet population. Here are a few areas to consider working on:

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The Difference Between Marketing and Advertising | Small Biz Trends

If you ask the person next to you about the difference between marketing and advertising, there’s a strong possibility you won’t get a clear answer. That’s because for many people, there’s only a subtle difference between marketing and advertising that’s often difficult to explain.

To be honest, advertising and marketing are closely related disciplines that have much in common. Yet they differ in many ways too. To see the differences and how each can benefit you as a small business owner, you must first understand the basics of both.

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8 Advantages of Being a Small Business Owner Now | Small Biz Trends

The past few years have seen an opportunistic and favorable business environment and it looks like thankfully it is poised to continue.

Here are the advantages of being a small business owner … now.

Technology Tools

In no other time has technology made it easier for us to do business, communicate and grow on such an efficient and far reaching scale. The Web, email marketing, social media, plug-ins and apps allow us to organize and focus communication. and to help people in ways that save us time and energy and improve efficiency.

The cloud offers front end management of tasks, while many small service companies still juggle paper spreadsheets and calendars to stay organized.

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5 Sales Mistakes to Avoid | Business News Daily

Every small business owner knows the challenges and importance of closing a sale.

Despite those challenges, there are a number of steps business owners can take to improve their chances of closing a sale, said Brandon Stuerke, president of Advisors Edge Marketing. To help, Stuerke offers solutions to five common sales-lead mistakes.

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