The outbreak of the Covid-19 pandemic has not only led to severe implications on people’s health, but it has also forced organizations to rethink and realign their businesses. With people locked in their homes, marketers and salespeople have had to find new ways to connect and engage with clients and customers. This was when webinars became more popular than ever.
Although webinars are not a new concept, they have seen tremendous growth during the pandemic. Statista reports that between February and March 2020, the number of B2B brands offering webinars in the United States grew by 36%, from 245 to 332. As webinar hosting activities have seen a huge rise, Zoom has turned out to be the most preferred webinar hosting platform.
With features like interactivity, flexibility, and wider reach, webinars are revolutionizing the way brands connect with audiences. There is no denying the fact that webinars have become one of the top digital marketing trends these days, helping businesses create brand awareness and close more deals.
Before you plan your next webinar, review these tips on how to maximize the impact of your event: