More business-to-business (B2B) sellers are shifting their focus online, investing in e-commerce lines. Sellers are directing inventory to online selling channels, in a bid to cater to increasing demand for online transactions.
This burgeoning B2B trend was unveiled in the Digital Commerce 360 Research & Data report. Digital Commerce 360 is a leading media and research organization delivering data and objective news to B2B eCommerce audiences. The report was the first of a series of annual surveys of 110 B2B sellers to be conducted over the course of 2021 by Digital Commerce 360.