Tag Archives: business to business

Common Business Scams and How to Avoid Them | business.com

Scammers want to steal from your company. Here’s what they do, and how you can shut them down.

You’ve undoubtedly heard about consumer scams in some shape or fashion. Perhaps you’ve read a story about an elderly relative whose retirement funds were drained by a pretend tech support agent or saw something on the local news about people writing bad checks. These types of scams are certainly a threat to individuals and families. What you may not realize is that many companies also find themselves in the sights of scammers. In too many cases, they don’t see the signs of fraud, and don’t know what’s happening until it’s too late.

Below, you’ll find a guide for avoiding scams in business, especially the kind that take the form of business-to-business (B2B) interactions. Whether you own a business or are employed by one, this is information you’ll want to review very carefully. You’ll find a list of the scams most often employed by those hoping to swindle companies out of their cash. You’ll also learn about the steps you can take to ensure your business doesn’t become a statistic.

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B2B Sellers Investing in Ecommerce in 2021 | Small Business Trends

More business-to-business (B2B) sellers are shifting their focus online, investing in e-commerce lines. Sellers are directing inventory to online selling channels, in a bid to cater to increasing demand for online transactions.

This burgeoning B2B trend was unveiled in the Digital Commerce 360 Research & Data report. Digital Commerce 360 is a leading media and research organization delivering data and objective news to B2B eCommerce audiences. The report was the first of a series of annual surveys of 110 B2B sellers to be conducted over the course of 2021 by Digital Commerce 360.

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The Potential of Social Media for B2B in 2016 | Real Business Resue

We look back at 2015 social media statistics for B2B social media and look to see how this we change the way Businesses use social media in 2016.

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The New Rules of B2B Marketing | All Business

Do you own a company that markets business-to-business? If so, you know how important face-to-face prospecting and selling is for success. You’ve got to network, work the phone, make sales calls and more. But increasingly, B2B marketing is happening online—and if your small business is still relying too much on in-person marketing methods, you’re going to fall behind the curve.

Your business website is the essential starting point for online B2B marketing. Today, the sales funnel of B2B has changed, with buyers typically conducting much of their research online before ever reaching out to a company to make a purchase. Where once you could reach out to prospects personally, now it’s equally important to draw them in through online marketing and content that gets them interested, provides information and answers their questions. That way, by the time they contact you, they’re halfway sold on your product or service already.

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