Tag Archives: B2B

Common Business Scams and How to Avoid Them | business.com

Scammers want to steal from your company. Here’s what they do, and how you can shut them down.

You’ve undoubtedly heard about consumer scams in some shape or fashion. Perhaps you’ve read a story about an elderly relative whose retirement funds were drained by a pretend tech support agent or saw something on the local news about people writing bad checks. These types of scams are certainly a threat to individuals and families. What you may not realize is that many companies also find themselves in the sights of scammers. In too many cases, they don’t see the signs of fraud, and don’t know what’s happening until it’s too late.

Below, you’ll find a guide for avoiding scams in business, especially the kind that take the form of business-to-business (B2B) interactions. Whether you own a business or are employed by one, this is information you’ll want to review very carefully. You’ll find a list of the scams most often employed by those hoping to swindle companies out of their cash. You’ll also learn about the steps you can take to ensure your business doesn’t become a statistic.

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B2B Sellers Investing in Ecommerce in 2021 | Small Business Trends

More business-to-business (B2B) sellers are shifting their focus online, investing in e-commerce lines. Sellers are directing inventory to online selling channels, in a bid to cater to increasing demand for online transactions.

This burgeoning B2B trend was unveiled in the Digital Commerce 360 Research & Data report. Digital Commerce 360 is a leading media and research organization delivering data and objective news to B2B eCommerce audiences. The report was the first of a series of annual surveys of 110 B2B sellers to be conducted over the course of 2021 by Digital Commerce 360.

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The Potential of Social Media for B2B in 2016 | Real Business Resue

We look back at 2015 social media statistics for B2B social media and look to see how this we change the way Businesses use social media in 2016.

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Amazon Launches Amazon Business Marketplace, Will Close AmazonSupply | Forbes

downloadIn 2012, Amazon.com AMZN -1.01% quietly launched AmazonSupply, the e-commerce company’s foray into the unsexy but hugely lucrative world of B2B wholesale.

By 2014, when Forbes covered the burgeoning business, AmazonSupply was already offering 2.2 million products for sale in 17 categories, from tools and home improvement to janitorial supplies, stocking everything from 12-packs of Hawaiian Punch to schedule-40 stainless steel pipe.

Industry insiders were already concerned about the potential impact of AmazonSupply on America’s 35,000 distribution companies, almost all of which are regional and family-run. Could they compete with AmazonSupply’s infrastructure and deep cache of consumer data?

Now Amazon is taking its quest to win over the $7.2 trillion B2B sector a step further. On Tuesday, the Seattle-based web giant is launching Amazon Business, a new platform aiming to do for business customers what Amazon.com has done for everyday shoppers.

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Small Business Marketing Blog from Duct Tape Marketing |ducttapemarketing.com

B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and you’ll find little that’s helpful.

In my opinion, there are two reasons for this. One – people are searching for that one killer lead tactic that will mask all ills or, Two – people fail to realize that successful B2B lead generation is made up of activities that are by nature very hard to quantify and pin down.

The latter then leads to plenty of articles spouting the virtues of practices such as inbound marketing and content marketing, but little hard advice on how to make any of it pay.

Here’s my take – the real problem lies in the fact that you don’t simply generate a lead today, you guide it.

You can no longer run an ad that say’s “hey, we’ve got what you’re looking for come and get it” and expect much. Once a prospect actually knows what they are looking for, they’re already looking for a price.

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