Staying Above Water as a Startup | The Startup Magazine


Learn From Those Who Came Before You

Let’s talk about some lessons and strategies that brought hardship and success for businesses we’ve known over the years. Sears, for example, was very successful in the first decades of its establishment. In 1893, Sears was a retail store that set the standard in its industry. The use of the country’s growing railway system at the time gave Sears the leverage needed to one of the best. When cars were becoming more accessible to the American people, Sears had more stores built near major cross streets to be there for its customers.

Be Proactive

Today we are aware that Sears didn’t make the cut, but at the start of its journey, this company was forward-thinking and proactive about being accessible to its consumers. Over time, the leadership of Sears lost sight of its need to be ahead of the game and make decisions that keep them relevant in the industry.

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