CEO Secrets: Older women strike out in lockdown | BBC News


As part of our CEO Secrets series, which invites entrepreneurs to share their advice, we are focusing on businesses that have launched during lockdown. Each week we will look at a different type of person. This week we speak to female entrepreneurs aged over 50.

“If you feel it, just do it,” is the advice of Feyi Raimi-Abraham.

“Don’t stop and wait to have all the ducks in a row for your business idea, because it will never happen.”

The south Londoner has started her first commercial venture at the age of 52.

It is called The Black Dementia Company and it stems from personal experience.

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