Cities and Startups Are Poised for a ‘Great Reboot’ | Inc.com


When the world’s economies recover from the pandemic downturn, the forces driving the rebound will be distinctly different than those that spurred business growth in the pre-pandemic era.

So argues Arnobio Morelix, Inc.’s chief data scientist, in his forthcoming book Great Reboot. Morelix is also the chief innovation officer of San Fransisco-based Startup Genome, a policy advisory group that works with governments around the world to help expand their economies through entrepreneurship. The goal of his new book is to show business owners how to make the most of the opportunities ahead.

Morelix sat down with Inc. editor-in-chief Scott Omelianuk to talk about ways that entrepreneurs can prepare now for a promising future.

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