In this article, we are going to discuss some of those misconceptions that need to be debunked. We have also segregated the facts from the most common false notions about brand monitoring that circulate the internet.
Analytical Tools of Social Media Platforms Provide Adequate Data
Even though Google Analytics and other analytical/insightful tools provided by social media platforms give some information, they are not nearly enough to monitor a brand effectively on the internet.
These tools have a lot of limitations. For example, these tools would only show you the mentions of your business profile on the platform, which is searching. They cannot scan mentions on other platforms, especially those about your digital marketing. That is why you need professional brand monitoring services offered by experts.