No business can survive without an online presence today. Hence, investing in digital marketing is not optional whether you run a startup, a small business or an enterprise. Just having a plan does not work because you need to go the extra mile to ensure that the marketing strategy gets you viable results. After all, the competition out there is fierce and nothing less than the best will work. Moreover, the constant algorithmic changes by Google makes digital marketing even more challenging.
So is your digital marketing strategy moving in the right direction? Are the results good enough? Are there some errors that are harming your site? You need to answer these questions to understand how your strategy is affecting your business. Beyond that, there are some common digital marketing mistakes to be aware of so that you can steer clear of them. Here are the ones that you should absolutely avoid.
As more companies turn to digital marketing, traditional marketing channels have become cheaper and more accessible to businesses of all sizes. Try out these five tactics to combine traditional strategies with digital marketing to increase your reach and appeal to consumers.
Now more than ever, consumers research products and services online before purchasing. Even in brick-and-mortar stores, 82 percent of smartphone users look up reviews or information about the product they are about to buy. So it makes sense that 99 percent of businesses plan to increase their digital marketing investment next year. Marketing messages must be online to reach those customers who actively seek information in digital spaces.
When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business.
You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way to gain clarity on what your strategy should be.
Digital marketing can be intimidating for small business owners, rife with uncertainty over which platforms and tactics will deliver the best value. Coming up with a clear strategy seems like a never-ending puzzle.
When investing, it’s always a good idea to spread the wealth. Whether you invest only as much as can be insured, or you use different financial managers with unique areas of expertise, your goal is to maximize your capital. Everyone gets a piece of the pie, and within portfolios there’s still more diversification.
When it comes to digital marketing, advertisers are wise to spread their budgets around, but the places to spend in an effective way have dwindled. Over the past few years, fewer and fewer players in online advertising have a piece of the pie–especially those trying to protect consumer information–and advertisers looking for the best conversion rates have increasingly directed their ad budgets to a handful of companies where privacy practices and protections are less than stellar.
With so many marketing methods available, business owners can find it tough to decide what will benefit their company the most. Whilst there are numerous successful strategies, the real question is: is there a marketing method that best suits your industry?
Leaflet distribution specialist Direct Letterbox Marketing has compiled some data on the best marketing methods for different industries. Where does your business sit? Find out below…
Target Marketing Magazine analysed some of the most successful companies’ direct mail campaigns of that year. In the top 10 results – the following industries appeared: