As more companies turn to digital marketing, traditional marketing channels have become cheaper and more accessible to businesses of all sizes. Try out these five tactics to combine traditional strategies with digital marketing to increase your reach and appeal to consumers.
Now more than ever, consumers research products and services online before purchasing. Even in brick-and-mortar stores, 82 percent of smartphone users look up reviews or information about the product they are about to buy. So it makes sense that 99 percent of businesses plan to increase their digital marketing investment next year. Marketing messages must be online to reach those customers who actively seek information in digital spaces.