No business can survive without an online presence today. Hence, investing in digital marketing is not optional whether you run a startup, a small business or an enterprise. Just having a plan does not work because you need to go the extra mile to ensure that the marketing strategy gets you viable results. After all, the competition out there is fierce and nothing less than the best will work. Moreover, the constant algorithmic changes by Google makes digital marketing even more challenging.
So is your digital marketing strategy moving in the right direction? Are the results good enough? Are there some errors that are harming your site? You need to answer these questions to understand how your strategy is affecting your business. Beyond that, there are some common digital marketing mistakes to be aware of so that you can steer clear of them. Here are the ones that you should absolutely avoid.