When the pandemic forced Pizza Pilgrims to close its 13 stores in London and Oxford in March, the business went from making 30,000 pizzas every week to zero. Of the 276 staff, 270 had to be furloughed.
While they opened one store in April to manage delivery, founder Thom Elliot still needed to find another way to make up for the lost revenue. “I tried to think of something that would serve our customers, who kept calling us, and also keep us relevant during these times,” he says in an interview.
Mr Elliot and his team decided to create pizza kits featuring all the raw ingredients you need to make your own pizza at home, but to do that he needed to upgrade his website. That’s where Shopify came in.