One-third of internet users say they purchased a product because of YouTube.
You’d think brands would be YouTube experts. They’re not. Kids are doing a better job.
There are 8-year-olds generating billions (with a B) of views with no paid advertising. There isn’t a single brand among the top 100 YouTube channels.
What is that brands are doing wrong? How can brands be successful on YouTube? There are three things to obsess over in order to grow a YouTube channel: