Sprint was a storied American brand, but it is no longer. T-Mobile, which closed its $30 billion merger with the wireless carrier in April, officially retired the Sprint brand Monday.
“I want to acknowledge the Sprint history and its 120-year legacy that is now part of our legacy as we launch into this new era,” said T-Mobile CEO Mike Sievert in a statement, adding, “We did it! Another historic day for new T-Mobile!”
The long-awaited merger means the end of Sprint’s long corporate history, but it also puts a capstone on several bruising decades of failed bets and teetering on the brink of bankruptcy.
Dispatches From The Front 