Chipotle wants its customers to eat — and wear — its avocados.
The company announced a new “responsibly sourced” clothing and goods line Monday, and all of the T-shirts, sweatshirts and tote bags will be dyed with the food chain’s used avocado pits that would otherwise go to waste.
After using avocados to make guacamole, Chipotle is left with nearly 300 million avocado pits that go to waste in its restaurants every year. Each item in the clothing and goods line will require five avocado pits, which is roughly equivalent to five orders of guacamole, according to the press release.
Dispatches From The Front 