Sprint was a storied American brand, but it is no longer. T-Mobile, which closed its $30 billion merger with the wireless carrier in April, officially retired the Sprint brand Monday.
“I want to acknowledge the Sprint history and its 120-year legacy that is now part of our legacy as we launch into this new era,” said T-Mobile CEO Mike Sievert in a statement, adding, “We did it! Another historic day for new T-Mobile!”
The long-awaited merger means the end of Sprint’s long corporate history, but it also puts a capstone on several bruising decades of failed bets and teetering on the brink of bankruptcy.
Things aren’t looking good for the big merger between Sprint and T-Mobile.
The Department of Justice antitrust enforcement has informed Sprint and T-Mobile that the merger is “unlikely” to receive approval, according to the Wall Street Journal.
Speaking to sources familiar with the merger, the report states that the $26 billion deal is concerns from the Justice Department’s antitrust division over threats the merger poses to competition. Sprint and T-Mobile are the third and fourth biggest mobile carriers in the country.
Further complicating matters, several U.S. states are considering taking legal action against the two companies if the DOJ decides not to challenge the merger.
Facebook and Google grab headlines for their roles in the massively profitable “personal data economy.” You know, the business of buying and selling your personal browsing habits to advertisers, pollsters, and other deep-pocketed third parties.
But cell phone companies deserve some attention, too.
Marcelo Claure took over as Sprint’s CEO and president in August of 2014.
At the time, Sprint had the slowest 4G network compared to the other major carriers, was losing customers, and had just been rated the worst carrier in the country.
To turn Sprint around, Claure said he would make the company more “cost efficient” and “aggressive in the marketplace.”
But even after thousands of layoffs, significant investments to improve its network, and deep price discounts to woo new customers, the carrier still hasn’t addressed its biggest problem — its lack of identity.
INDIANAPOLIS (May 12, 2015) – The state resolved “cramming” cases against two major mobile phone carriers as part of a multi-state settlement with Sprint and Verizon.
The mobile carriers were accused of putting unauthorized charges on customers’ cell phone bills. The state announced a similar settlement last year with AT&T and T-Mobile. As a result of the latest settlement, an estimated 750,000 Hoosiers may be eligible for refunds.
Indiana is joined by the attorneys general of the other 49 states and the District of Columbia, the Consumer Financial Protection Bureau and the Federal Communications Commission (FCC).
This is a great time for anyone looking for a new smartphone or tablet — or to switch from one wireless carrier to another.
That’s because the big four U.S. telecom companies are pummeling each other silly with price wars and discounts on new products. Check out some of these offers on Twitter.
Sprint (S) is asking people to “Bring us your Verizon or AT&T bill. We’ll fire up the chainsaw and #CutYourBill in half!”
T-Mobile (TMUS) recently tweeted, “Fa-la-la… oh forget it. The Note 4 is at @Tmobile for nothing down right now! GO GO GO!
Ma Bell is urging customers to “Switch to AT&T & Get a $150 Bill Credit with AT&T Next line.”
And Verizon (VZ, Tech30) is touting this. “Huge 16MP camera. Tiny price. Get the Samsung GS5 for $199.99 w/ $50 mail in rebate (2yr activation req’d) #GoodMore”