For years, Twitter (TWTR) and Facebook (FB) have enjoyed a healthy rivalry: They’ve competed for acquisitions, talent and advertising dollars, and sometimes gone so far as to copy each others’ features in the never-ending pursuit to grow their audiences.
But the clash between the two tech companies appeared to take on new life this week after Twitter’s decision to place fact-check labels on some of President Donald Trump’s tweets sparked a series of threats, including an imminent executive order regulating social media companies.
The CEOs of the two companies traded criticisms in public. Former employees posted their own jabs on social media. And some legislators were quick to highlight the differences between the approach Twitter and Facebook took, potentially only adding to the tensions.