5 Benefits of Strategic Partnerships | business.com


Strategic partnerships have mutual benefits and can lead to long-term profits.

  • Strategic partnerships occur when two businesses combine forces to expand their brand reach.
  • Co-branding opportunities add value to your company, increase brand awareness and create brand trust.
  • Successful strategic partnerships include Spotify and Google, Sherwin-Williams and Pottery Barn, and McDonald’s and Coca-Cola.

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