Last year, America’s biggest chain restaurants went all in on breakfast.
Companies ranging from Wendy’s to McDonald’s to Dunkin’ invested heavily in the meal, testing out everything from new chicken sandwiches to plant-based options.
Now, with people stuck at home because of the coronavirus pandemic, it’s one of the industry’s worst-performing segments. McDonald’s (MCD) CEO Chris Kempczinski said during the company’s first-quarter analyst call last week that “breakfast is down” compared to other meals.
Similarly, Jose Cil, CEO of Restaurant Brands International (QSR), which owns Burger King, Popeyes and Tim Hortons, said during an earnings call last week that breakfast and snacking “have seen a disproportionate decrease, while lunch and dinner have shown more strength.”
Strategic partnerships have mutual benefits and can lead to long-term profits.
- Strategic partnerships occur when two businesses combine forces to expand their brand reach.
- Co-branding opportunities add value to your company, increase brand awareness and create brand trust.
- Successful strategic partnerships include Spotify and Google, Sherwin-Williams and Pottery Barn, and McDonald’s and Coca-Cola.
McDonald’s has fired its chief executive Steve Easterbrook after he had a relationship with an employee.
The US fast food giant said it had been consensual, but Mr Easterbrook had “violated company policy” and shown “poor judgement”.
In an email to staff, the British businessman acknowledged the relationship and said it was a mistake.
Even the most adventurous of us can’t muster the energy to get off the couch sometimes.
Fast-food loving, high-flying YouTuber Collin Randle is a flight student and paramotorist — that’s a sport that combines paragliding with a motorized, caged propeller if you haven’t heard of it.
On most days, Randle uses his gear to get around his home base of Salt Lake City, Utah, whether it’s to Burger King or into the mountains. But while he’s usually in the sky, his newest video brings him up to speed on the ground for a special quest to McDonald’s.
Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share.
This week McDonald’s reported a 3.3 percent quarterly profit decline, marking its worst performance in years, while Coke’s profit dropped 14 percent with a continuing decline in North American sales during the same period.
What’s going on? That’s the question on the minds of those running both companies who are under pressure to turn things around fast.
McDonald’s execs might take a cue from rival Chipotle Mexican Grill, which posted 20 percent growth in the third quarter. Chipotle restaurants feature a Fresh Mex menu that offers customers a choice of ingredients to customize their orders as well as organic beans and tofu in its Sofritas for vegans.
How do you get young people to care about recycling?
Free burgers couldn’t hurt.DDB Stockholm and McDonald’s collaborated on a campaign in Sweden which allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. Billboards placed around Stockholm announce the campaign with a roll of plastic bags that can be used to collect cans for recycling. Each bag also explains the custom pricing for the promotion: 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac. The billboards are mostly centered around parks or summer festival areas, where, as DDB Stockholm puts it, “you’ll find a lot of young people with empty drink cans and empty wallets.”
In a move that could ultimately have a huge impact on all franchising, the general counsel of the National Labor Relations Board has said that McDonald’s is the joint employer of workers at its franchise locations. If ultimately upheld, that could put McDonald’s at the epicenter of class action suits over fast food worker wages and working conditions.
Traditionally, franchise owners themselves were considered sole employers of their workers. Because they operated as separate legal entities, franchisors were isolated from any labor disputes. By declaring that McDonald’s is a joint employer, the NLRB has shaken that structure.
“Corporations that exercise sufficient control over their franchisees cannot claim ignorance,” said Catherine Ruckelshaus, general counsel and program director for the National Employment Law Project, in a Tuesday conference call held by the organizations supporting the lawsuits. “This accountability means ensuring that the franchises comply with the basics of the law.”