Tag Archives: McDonalds

McDonald’s CEO Steve Easterbrook fired after dating employee | BBC News

McDonald’s has fired its chief executive Steve Easterbrook after he had a relationship with an employee.

The US fast food giant said it had been consensual, but Mr Easterbrook had “violated company policy” and shown “poor judgement”.

In an email to staff, the British businessman acknowledged the relationship and said it was a mistake.

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Two guys went to McDonald’s on an air-powered couch | Mashable

Even the most adventurous of us can’t muster the energy to get off the couch sometimes.

Fast-food loving, high-flying YouTuber Collin Randle is a flight student and paramotorist — that’s a sport that combines paragliding with a motorized, caged propeller if you haven’t heard of it.

On most days, Randle uses his gear to get around his home base of Salt Lake City, Utah, whether it’s to Burger King or into the mountains. But while he’s usually in the sky, his newest video brings him up to speed on the ground for a special quest to McDonald’s.

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McDonalds and Coca-Cola Try to Adapt to Changing Consumer Tastes | Adweek

Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share.

This week McDonald’s reported a 3.3 percent quarterly profit decline, marking its worst performance in years, while Coke’s profit dropped 14 percent with a continuing decline in North American sales during the same period.

What’s going on? That’s the question on the minds of those running both companies who are under pressure to turn things around fast.

McDonald’s execs might take a cue from rival Chipotle Mexican Grill, which posted 20 percent growth in the third quarter. Chipotle restaurants feature a Fresh Mex menu that offers customers a choice of ingredients to customize their orders as well as organic beans and tofu in its Sofritas for vegans.

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Swedish McDonald’s Promotion Lets Customers Pay for Burgers with Recycled Cans | Adweek

downloadHow do you get young people to care about recycling?
Free burgers couldn’t hurt.DDB Stockholm and McDonald’s collaborated on a campaign in Sweden which allows customers to pay for hamburgers, cheeseburgers and even Big Macs with recycled cans. Billboards placed around Stockholm announce the campaign with a roll of plastic bags that can be used to collect cans for recycling. Each bag also explains the custom pricing for the promotion: 10 cans nets you a hamburger or cheeseburger, while 40 will get you a Big Mac. The billboards are mostly centered around parks or summer festival areas, where, as DDB Stockholm puts it, “you’ll find a lot of young people with empty drink cans and empty wallets.”

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NLRB Federal Ruling on McDonald’s Just Turned Franchising Upside Down | Inc.com

mcdonalds_39120In a move that could ultimately have a huge impact on all franchising, the general counsel of the National Labor Relations Board has said that McDonald’s is the joint employer of workers at its franchise locations. If ultimately upheld, that could put McDonald’s at the epicenter of class action suits over fast food worker wages and working conditions.

Traditionally, franchise owners themselves were considered sole employers of their workers. Because they operated as separate legal entities, franchisors were isolated from any labor disputes. By declaring that McDonald’s is a joint employer, the NLRB has shaken that structure.

“Corporations that exercise sufficient control over their franchisees cannot claim ignorance,” said Catherine Ruckelshaus, general counsel and program director for the National Employment Law Project, in a Tuesday conference call held by the organizations supporting the lawsuits. “This accountability means ensuring that the franchises comply with the basics of the law.”

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