Vitaminwater: the name itself conjures up an image of a healthsome beverage full of vitamins and minerals. Unfortunately, clever names and colorful beverages are not often indicators of a nutritious product, especially not when that product is made by the Coca-Cola Company. So, is vitaminwater good for you? The answers as to why it isn’t might surprise you.
Is Vitaminwater good for you?
The simple answer is, not really. Our first clue that something was amiss should have been the taste. Vitaminwater is both delicious and sweet, clear indicators that it has more in common with other Coca-Cola products than a vitamin-enriched and sugarless tea. And make no mistake, vitaminwater is thoroughly enriched with vitamins and minerals. It just happens to contain too many of said vitamins, as well as a boatload of added sugars.
Strategic partnerships have mutual benefits and can lead to long-term profits.
- Strategic partnerships occur when two businesses combine forces to expand their brand reach.
- Co-branding opportunities add value to your company, increase brand awareness and create brand trust.
- Successful strategic partnerships include Spotify and Google, Sherwin-Williams and Pottery Barn, and McDonald’s and Coca-Cola.
At Suja Life’s 122,000 square-foot factory outside of San Diego, one and a half million bottles roll off conveyor belts every week, with colorful labels that tout cold-pressed juices and ingredients like kale and monkfruit.
Since moving in two years ago, the company has invested some $30 million in this plant. It now sells 95 drinks—from kombucha to drinking vinegars and plant-based protein milks—and moves quickly to get them to shelves from Target and Publix to Costco and Whole Foods. In fact, it can develop an entirely new product and get it to customers within eight weeks—a speed rare in the beverage industry. That agility has enabled Suja to develop more than 250 products in the six years since it was founded, and on any given day the factory is producing as many as 15 different styles. Last year Suja hit $100 million in revenue for the first time, a milestone in the perennially crowded industry, with gross margins of 40%. It’s nearly tripled in four years, when sales topped $40 million.
World’s largest retailer Walmart is joining forces with the three biggest bottled water suppliers in the U.S. to provide enough water to last 10,000 public schoolkids in Flint, Mich. the remainder of the calendar year.
In partnership with Pepsi , Coca-Cola KO and Nestle , the big-box giant will deliver 6.5 million bottles of water, or 176 truckloads a day, to the crisis-stricken city, where all children under the age of 6 were exposed to toxic, lead-tainted water that may cause life-long damage.
Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share.
This week McDonald’s reported a 3.3 percent quarterly profit decline, marking its worst performance in years, while Coke’s profit dropped 14 percent with a continuing decline in North American sales during the same period.
What’s going on? That’s the question on the minds of those running both companies who are under pressure to turn things around fast.
McDonald’s execs might take a cue from rival Chipotle Mexican Grill, which posted 20 percent growth in the third quarter. Chipotle restaurants feature a Fresh Mex menu that offers customers a choice of ingredients to customize their orders as well as organic beans and tofu in its Sofritas for vegans.
Apparently in many parts of Central America, expensive soda drinks like Coca-Cola are served up in plastic Ziploc bags—instead of glass or plastic bottles—so they’re more affordable. And so the iconic and highly recognizable shape of the Coke bottle isn’t lost, the sugar water maker has created these Coca-Cola bags as a low-cost alternative to its traditional packaging.
Coke should be concerned about where these resolutions are headed over the long term. The main implication of the resolution is that Coke is an industry laggard, and shareholders like to invest their money with leaders not laggards.”