Yes, it’s true that word-of-mouth marketing has always been important to business success, but today, online reviews serve as potent extensions of this phenomenon. In the mobile, digital era, we’re more connected than ever.
When people are looking for something – whether it’s a product, a service, a company or a place to visit – they turn to online reviews to help them decide where to spend their money. And studies show that people trust online reviews as much as they do recommendations from personal friends. What’s perhaps more shocking is that only 54% trust the information they find on company websites.
