Tag Archives: Online Reviews

How Online Reviews Can Make or Break Your Company | Small Business Trends

Many small businesses constantly chase great online reviews. Because they have become a critical part of the prospect’s decision-making process. But what are the mistakes that they should avoid in the process? And are fake reviews going to dismantle the entire system?

The Impact of Online Reviews on Businesses

On the Small Business Radio Show this week we speak to Jeremy Lessaris. Lessaris founded irevu, an online reputation management company. He discusses how reviews can make or break your company. He says that “a one star drop at a plastic surgery office can cost the company millions of dollars.” They are having even more of an impact because Jeremy adds that Google is now frequently listing reviews in some cases before organic search results.

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5 Reasons Why You Should Respond to All Your Reviews | Bussiness.com

Would you do business with your own company? If you searched for your company by its brand name and added the word “reviews” at the end, would you be happy with what people are saying?

Competition is fierce in today’s digital age, with nearly every business claiming the best products and services and touting fantastic customer service. How then do people decide which company they’re going to do business with?

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Why Online Reviews are Crucial to Business Success | The Startup Magazine

Yes, it’s true that word-of-mouth marketing has always been important to business success, but today, online reviews serve as potent extensions of this phenomenon. In the mobile, digital era, we’re more connected than ever.

When people are looking for something – whether it’s a product, a service, a company or a place to visit – they turn to online reviews to help them decide where to spend their money. And studies show that people trust online reviews as much as they do recommendations from personal friends. What’s perhaps more shocking is that only 54% trust the information they find on company websites.

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84 Percent of Online Customers Trust Online Reviews, New Survey Says | Small Biz Trends

Here’s a good reason to pay extra attention to your online reputation.

According to a new survey, 84 percent of customers trust online reviews as a personal recommendation.

Customers Trust Online Reviews

Online Reviews Matter

What’s more, 74 percent of online customers say positive reviews make them trust a local business more.

These astonishing insights have come from the Annual BrightLocal Local Consumer Review Survey 2016. For the survey, BrightLocal interviewed 1,062 people.

Among other things, the survey has revealed 54 percent of people visit a website after reading positive reviews about it. In other words, a positive word of mouth can help you draw potential customers to your site.

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