How Online Reviews Can Make or Break Your Company | Small Business Trends


Many small businesses constantly chase great online reviews. Because they have become a critical part of the prospect’s decision-making process. But what are the mistakes that they should avoid in the process? And are fake reviews going to dismantle the entire system?

The Impact of Online Reviews on Businesses

On the Small Business Radio Show this week we speak to Jeremy Lessaris. Lessaris founded irevu, an online reputation management company. He discusses how reviews can make or break your company. He says that “a one star drop at a plastic surgery office can cost the company millions of dollars.” They are having even more of an impact because Jeremy adds that Google is now frequently listing reviews in some cases before organic search results.

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