According to a new survey, 84 percent of customers trust online reviews as a personal recommendation.
Customers Trust Online Reviews
Online Reviews Matter
What’s more, 74 percent of online customers say positive reviews make them trust a local business more.
These astonishing insights have come from the Annual BrightLocal Local Consumer Review Survey 2016. For the survey, BrightLocal interviewed 1,062 people.
Among other things, the survey has revealed 54 percent of people visit a website after reading positive reviews about it. In other words, a positive word of mouth can help you draw potential customers to your site.