Regardless of your marketing goals, the only way for you to reach them is to get to know your audience. Now, identifying them by their gender, age, education, income and similar characteristics is simplistic and it doesn’t reveal nearly as much as you might hope.
For instance, you can see that your audience is predominantly female and see that Facebook and Pinterest are predominantly female platforms. From here, it’s logical to assume that posting your content on these two platforms will yield the best results, right? Well, both yes and no. You see, marketing is both a delicate science and a subtle art, which is why there are so many different factors to consider. The first step in doing so, nonetheless, lies in getting to know your audience. Here are five ways in which you can do so.