Tag Archives: audience

Create More Compelling Business Presentations | AllBusiness.com

Stories have been used to grip human interest for thousands of years. Passed down from generations, written into books—and now audiobooks—good storytelling keeps us coming back for more. How does that stack up to the last business presentation you saw? Were you gripped by the presentation style, or (more likely) were you hit by a barrage of text-heavy slides, logo slides, and rushed reading of bullet points?

Humans are natural storytellers, but it’s rare that we translate that skill into the business world, and common business tasks like giving presentations. But if you want to really engage your audience, get them to see your point of view, and hopefully sign a contract, storytelling is the way to go. So ditch the cliched slides and take your audience on a journey. You need to create business presentations that win over your audience, and here’s the right way to do it.

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5 Ways to Get to Know Your Audience | Getentrepreneurial.com

Regardless of your marketing goals, the only way for you to reach them is to get to know your audience. Now, identifying them by their gender, age, education, income and similar characteristics is simplistic and it doesn’t reveal nearly as much as you might hope.

For instance, you can see that your audience is predominantly female and see that Facebook and Pinterest are predominantly female platforms. From here, it’s logical to assume that posting your content on these two platforms will yield the best results, right? Well, both yes and no. You see, marketing is both a delicate science and a subtle art, which is why there are so many different factors to consider. The first step in doing so, nonetheless, lies in getting to know your audience. Here are five ways in which you can do so.

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Marketing to ‘Everyone’ or ‘Anyone’ Markets to No One | Peter Mehit

Growing top line revenue is survival. Without setting the table, you have no chance to make a profit, or even just stay in the game. With so much hype around the Internet and social media, more established forms of marketing are being discounted. Yet the elevation of social media as an end all, be all strategy does a disservice to those who must plot the direction of their company’s marketing efforts.

Nowhere is this more apparent than in small business where owners and managers are bombarded by sales pitches for different types of tactics. Some owners will be swayed by a good pitch and buy the tactic. Others will not feel comfortable and will not do anything. If neither of these persons has identified their customer, neither choice is helpful to their business.

Who is your customer? That is the single most important question you will ask in your business life. If you’re smart, you’ll ask it again and again because the answer is always changing. Most owners never ask it. The majority answer “anyone.” You can’t market to ‘anyone.’

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Make Your Advertising Dollars Work Harder: 5 Critical Steps | Forbes

downloadWhether you have a million-dollar marketing budget or are just launching your startup, making your advertising dollar work harder for you can make or break your growth. Following these five steps will help ensure that you get the results you need.

Identify Your Audience

You may have heard someone say, “She is such a good sales person. She could sell ice to an eskimo.” While that skill can come in handy, persuading prospects to go against their natural inclinations can result in higher acquisition costs for new customers. Instead, start with an understanding of who is currently buying your product or service. To do this, look at past sales data for demographic indicators: Where do they live? Are they primarily families? What is their gender?

You don’t want your potential audience to become so narrow that it is impossible to reach them, but these types of answers can give you a great jumping-off point for structuring your campaign.

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