Stories have been used to grip human interest for thousands of years. Passed down from generations, written into books—and now audiobooks—good storytelling keeps us coming back for more. How does that stack up to the last business presentation you saw? Were you gripped by the presentation style, or (more likely) were you hit by a barrage of text-heavy slides, logo slides, and rushed reading of bullet points?
Humans are natural storytellers, but it’s rare that we translate that skill into the business world, and common business tasks like giving presentations. But if you want to really engage your audience, get them to see your point of view, and hopefully sign a contract, storytelling is the way to go. So ditch the cliched slides and take your audience on a journey. You need to create business presentations that win over your audience, and here’s the right way to do it.