Author Archives: jtweetcustombpscom

Marketing to ‘Everyone’ or ‘Anyone’ Markets to No One | Peter Mehit

Growing top line revenue is survival. Without setting the table, you have no chance to make a profit, or even just stay in the game. With so much hype around the Internet and social media, more established forms of marketing are being discounted. Yet the elevation of social media as an end all, be all strategy does a disservice to those who must plot the direction of their company’s marketing efforts.

Nowhere is this more apparent than in small business where owners and managers are bombarded by sales pitches for different types of tactics. Some owners will be swayed by a good pitch and buy the tactic. Others will not feel comfortable and will not do anything. If neither of these persons has identified their customer, neither choice is helpful to their business.

Who is your customer? That is the single most important question you will ask in your business life. If you’re smart, you’ll ask it again and again because the answer is always changing. Most owners never ask it. The majority answer “anyone.” You can’t market to ‘anyone.’

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The awesome beauty of Jupiter captured by Juno, in 13 photos | Vox

jupiter

NASA

On July 4, 2016, NASA’s Juno spacecraft arrived at Jupiter traveling at a blistering 130,000 mph. Its mission — to orbit the gas giant closer than any craft had done before — was not easy.

Like Earth, Jupiter is surrounded by a field of magnetic radiation. But Jupiter’s is much, much stronger. If Juno didn’t hit a precise region at the poles where the magnetic field is the weakest in its entry, it wouldn’t have survived; the radiation would have fried the craft.

Juno hit its mark, and Scott Bolton, who leads Mission Juno, called it “the hardest thing NASA has ever done.” Since then, Juno has been completing an orbit of Jupiter once every 53 days.

In June, Juno’s mission was approved to continue through at least July 2021. After that, NASA can choose to extend the mission — or it could end it, plunging the craft into Jupiter’s gauzy atmosphere, where it would burn up. If this dramatic ending sounds familiar, it’s because last year NASA crashed Cassini, the spacecraft that orbited Saturn, into that gas giant. It was awesome.

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Top 5 Tips From Meeting Planners To Consider When Submitting Your Speaking Topic | Kerry Heaps

kerryheapsWe recently interviewed Meeting Planners about what they look for in a potential Speaker for their events. Here’s what they had to share about the submission process.

1. Pay attention to the submission process and provide what is requested. The questions and information that is requested is required for a reason. If you don’t provide what is requested and don’t get selected, that’s a pretty good indicator of why.

2. Make your topic and description summary SIZZLE. Write your summary and take away points as if you were going to market the class to your own prospects. This will increase your chances of selection, keep in mind that several professionals are contending for the same spot on the agenda, so make your presentation stand out.

3. Don’t write the Bio or description in first person. Keep your bio updated and make sure it’s written in third person. The same is true for your description, it needs to be written in third person for the Reader.

4. Keep your information updated. The contact information that you provide during the submission process needs to be kept up to date. Due to the nature of the submission process, it may be a few months before you are contacted with an offer. If you are sent an email that you’ve been chosen to speak, and it doesn’t reach you, the missed opportunity goes to someone else.

5. Adhere to deadlines. Once you’ve been selected and agree to speak, its imperative to follow the deadlines provided to you and to read all the information that is sent to you. Last minute changes happen, it is appreciated when you stay on top of things. Be proactive, not reactive.

Marketing to Gen X | Lydia Mehit

gen_x_silhouetteMany business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.

If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius? Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas.

If your answer is Generation X, have you made them the target of your marketing dollars? Do you know how to make your message resonate with them?

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These Are The Highest-Ranking Brands With American Adults | Marketing Charts

brandsWhat do you get when you mix consumer perceptions of a brand’s quality, value, satisfaction, and reputation, along with impressions of the brand and propensity to recommend it? Overall brand health, per YouGov’s BrandIndex, which has released a list of the brands that top the charts as rated by adults in the US.

YouGov’s BrandIndex score is derived by taking the average of the above-referenced components and ranking the highest brands from 1630 tracked for at least 6 months during a year-long period from July 1, 2017 to June 30, 2018.

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15 Inspiring Journal Ideas To Help You Sharpen Your Brain | Lifehack

journaling

Journaling is a powerful tool that can help sharpen your brain and mind so that you can become more successful, think more clearly, and reach their goals.

Journaling is one of the top strategies that contribute to many entrepreneurs and high achievers’s success inside and outside the workplace.

Maybe you’re unsure of how to get started with the habit of journaling, or maybe you’re looking for ideas for using journal to sharpen their brain to maximize your productivity and happiness.

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The Jobs Numbers: Who’s Hiring in America—and Who’s Not | Bloomberg

welderU.S. employers added 157,000 jobs in July, and the nation’s unemployment rate fell to 3.9 percent, according to data released Friday by the Labor Department. Meanwhile, average hourly pay for workers rose 2.7 percent from a year earlier, to $27.05 from $26.34.

Below are the industries with the highest and lowest rates of employment growth for the most recent month. Additionally, monthly growth rates are shown for the prior year. The latest month’s figures are highlighted. Wage data are shown when available.

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17 Tactics to Drastically Improve Communication in Relationships | Lifehack

communication

You’re talented, you have great ideas and you’re hard working, but you’re often unrecognized, misunderstood and taken for granted.

Whether it’s in your personal or work relationships, you find yourself frustrated at how often people can misinterpret what you have to say.

If only there was something people could do to read your mind and feel your emotions. Right?

Sorry. While something like this doesn’t exist there is the next best thing, which is to take some simple strategies to improve your communication in relationships.

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Dramatic Photos of the California Wildfires | The Atlantic

US-WILDFIRES-CALIFORNIA

Josh Edelson

Dry conditions, high temperatures, and strong winds have once more spawned several large and destructive wildfires across the state of California. Thousands of firefighters are now battling multiple blazes that have burned hundreds of thousands of acres in the past few weeks, and recently claimed at least eight lives. Gathered below: a collection of images of those affected by these recent fires, and some of the dramatic scenes of destruction left in their wake.

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Bermuda Triangle Mystery Solved? Scientists Think They’ve Figured It Out | Huffington Post

bermuda

Scientists believe they’ve solved the mystery of the Bermuda Triange―and it’s not UFOs or sea monsters.

It’s another kind of monster: monster waves.

The Bermuda Triangle, also known as the Devil’s Triangle, is a region in the North Atlantic that is generally bounded by Miami, Bermuda and Puerto Rico. Over time, a number of aircraft and ships are said to have disappeared there under mysterious circumstances.

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