Marketers are busier than ever. Every new season brings new trends and projections for what channels, platforms, and mediums will produce the highest conversions and be the next big thing in lead generation.
As the means for generating leads changes, the conversion process is also changing. This is causing companies, and most of all marketing agencies, to reassess how they capture and convert leads. Marketers have to find new ways to build relationships and nurture prospects to gain their trust. Businesses are being more selective about which agencies they choose to work with and are taking into consideration things like personalized service, audience segmentation, and how they are a cultural fit within the agency.