Is your small business marketing working as well as it could be? Marketing even the smallest businesses has gotten both easier and more complicated in the digital age. Easier, because online marketing is so affordable; more complicated, because there are so many options to choose from.
To find out how small business owners are keeping up, Vistaprint recently surveyed “micro-businesses” (U.S. small business owners with fewer than 10 employees). Here’s what they found.
Despite their small size, micro-businesses in general have moved into the digital marketing age. More than two-thirds (68.8 percent) say they market their businesses both online and offline. Over half (52.7 percent) say their online presence is “very important” to their marketing efforts, while 30.4 percent say it’s “fairly important.”