Whether you have a million-dollar marketing budget or are just launching your startup, making your advertising dollar work harder for you can make or break your growth. Following these five steps will help ensure that you get the results you need.
Identify Your Audience
You may have heard someone say, “She is such a good sales person. She could sell ice to an eskimo.” While that skill can come in handy, persuading prospects to go against their natural inclinations can result in higher acquisition costs for new customers. Instead, start with an understanding of who is currently buying your product or service. To do this, look at past sales data for demographic indicators: Where do they live? Are they primarily families? What is their gender?
You don’t want your potential audience to become so narrow that it is impossible to reach them, but these types of answers can give you a great jumping-off point for structuring your campaign.
Dispatches From The Front 