Keeping your customers happy is the key to earning their trust and their business. Some companies do this well, and go above and beyond to make sure their customers are satisfied. Others seem to view customer service as an afterthought.
“It’s always befuddling to watch businesses that say they focus on customer service turn around and act like their customers don’t matter,” said Aishwarya Hariharan, product marketer at customer support software company Freshdesk. “They claim that no one matters more [than their customers], but their approach just doesn’t seem to reflect it.”