Average brands deliver exactly what is asked of them. Exceptional brands deliver more. Finding novel and surprising ways to go the extra mile turns sceptics into fanatics and passive bystanders into loyal customers who tell their friends.
Without their clients, businesses wouldn’t exist. Safeguarding your future means putting energy into the extra mile until it’s second nature. Here are six ways to go the extra mile for your customers, with examples from business owners who put their customers first.