You own your own business but you hate selling? You’re not alone. Even though being a good salesperson is essential to the success of almost every business, a lot of people feel uncomfortable about the act of selling.
“Fear comes from the unknown and it is a psychological response to a perceived threat. You can chip away at this fear by creating a sales process and following some simple steps that give you confidence in your own skills,” said Dave Mattson, CEO of Sandler Training, a leading global sales and management training company.
Mattson proposes five steps that business owners can take to minimize their sales fear:
Dispatches From The Front 