Retailers know they must provide quality products and good service to thrive, but too often, they overlook the importance of store design to their success.
Shopkeepers sometimes try to cut corners or simply don’t plan their commercial space well. They may skimp on lighting fixtures, for example, or fail to allot enough space for the inventory they will need to carry. “There is a tremendous amount of failure in retail,” says Jerry Birnbach, a Somers, N.Y.-based store-planning consultant. “Had [store owners] done a little due diligence upfront, they would not have failed.”
Here are six common mistakes to avoid when designing your store: