Creech said that in fiscal year 2012, the National Guard has been contacted by more than 24,800 individuals interested in joining because of the racing sponsorship. Of those, Creech said that 20 were qualified candidates and that none joined.
YOUR TAX DOLLARS AT WORK: That means a $26MM sponsorship had a $1.3MM per recruit cost. Way to go! – Ed.
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Peter Mehit is co-founder and Managing Partner of Custom Business Planning and Solutions, a business consulting firm that provides problem solving, planning and process help. He has worked from private equity to the Fortune 100 at all stages.
He can be reached at pmehit@wbpllc.com or at 800-741-8444.
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