Tag Archives: Yahoo

SoftBank buys perpetual Yahoo trademark license for $1.6 billion | TechCrunch

As firework volleys launched out of New York City harbor last night, a very different celebration was likely taking place just a few blocks down the street at Verizon’s official headquarters in Midtown.

The telco, which owns TechCrunch for hopefully just a few more weeks pending the close of the Apollo acquisition of our parent company Verizon Media, announced overnight that it had signed an agreement with Z Holdings, a division of Japan’s SoftBank Group, to sell trademarks within the Japan market around the Yahoo brand and related tech infrastructure for approximately $1.6 billion.

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Yahoo launches a TV watching site, Yahoo View, in partnership with Hulu | TechCrunch

Yahoo this morning is making a play for cord cutters with the launch of a new TV watching site called Yahoo View, featuring Hulu’s free content. The site will now become one of the only ways to watch Hulu’s TV shows and movies for free, as the company is planning to wind down its free version in favor of its subscription services – a plan that was already in the works ahead of the Yahoo partnership.

Yahoo [disclosure: Yahoo and TechCrunch are now both owned by Verizon] and Hulu have had a long-standing relationship for years, which saw Yahoo acting as a distributor of Hulu content, but this particular deal has been in the works for around six months.

And while Yahoo now has the status of “preferred partner,” it’s not an exclusive distribution partner – Hulu content is also available through a number of other sources, including Comcast, and on websites that carry its player, like People.com, EW, New York Magazine, and others.

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Verizon Will Acquire Yahoo for $4.8 Billion with Advertising Assets Being Added to AOL | Small Biz Trends

Verizon Communications Inc. today announced it has entered into an agreement to acquire Yahoo! Inc. for $4.83 billion. The acquisition only includes Yahoo’s core operating business, not its more valuable assets: Yahoo Japan and its $41 billion stake in Alibaba, the Chinese ecommerce company.

This is not the first time Verizon purchased an aging Internet giant. Last year, the company picked up AOL for $4.4 billion.

“The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities,” says the announcement.

The purchase gives Verizon access to Yahoo’s more than 1 billion monthly users — 600 million of whom are mobile users — which is most likely what piqued its interest in the first place.

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Yahoo Buys Coolness From Teenager for $30M | Wired.com

There’s no logical explanation for Yahoo’s reported $30 million acquisition of Summly, an app created by a 17-year-old Brit that launched five months ago. The team and technology are unexceptional and the app itself will be shut down. What Yahoo really gets for its big check is momentum and buzz.

In other words, Yahoo bought Summly to appear cool again.

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Facebook and Yahoo! NOT forming strategic alliance | VentureBeat.com

[Update] Rumor has it the rumors are wrong. While Facebook and Yahoo! may work together on certain projects and collaborations, a search alliance is not likely to be one of them in the near future.

Female executive powerhouses Marissa Mayer and Sheryl Sandburg may be forging an alliance between their two companies.

UK newspaper The Sunday Telegraph reported that Mayer, who is the CEO of Yahoo! and Sandberg, the COO of Facebook, are discussing ways the they can work together to conquer the internet. There is already some overlap between Yahoo! and Facebook, but according to unnamed sources, “board members expect the talks to lead to much more substantial collaboration based around web-based search.”

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Brains And Bots Deep Inside Yahoo’s CORE Grab A Billion Clicks | Fast Company

The company started work on a powerful personalization algorithm four years ago. Now it’s paying dividends. The system generates 45,000 totally unique versions of the Today module every five minutes. (All five screenshots in this post were taken within minutes of each other, using different Yahoo accounts.)

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Lap Dances at Yahoo’s Hack Days? A Lesson in Monitoring a Global Brand | Fast Company

Testing a user interface

Testing a user interface

When brand control becomes damage control:

“Scantily clad gyrating women” who give lap dances to men on your company’s dime can damage your brand within seconds.

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For a sample of the outrage, click here. Especially entertaining are the dozens of Twitter posts.

Hidden gay slur, search terms, get campaign site blacklisted | Ars Technica

If you haven’t heard of the term ‘keyword spam’ this is a good example of it. Some web site developers that promote making your site more visible to internet search engines like Google and Yahoo use variants of the technique described in this article.

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