Why Startups and CISOs are Betting on CTEM for Faster, Smarter Risk Reduction | The Startup Magazine

August 4, 2025 ~ knjohn ~ Leave a comment

The ROI of continuous threat exposure management (CTEM) is becoming clearer in 2025 as security teams shift from reactive defenses to proactive, risk-based prioritization.

Forrester Consulting’s just-released Total Economic Impact™ study cites a 321% return on investment (ROI) using Threat Exposure Management — a cybersecurity vertical that’s becoming hard to ignore in a market obsessed with both protection and performance.

For those of us tracking where enterprise budgets are moving, this is a concrete validation that cyber intelligence is delivering measurable, strategic returns.

More importantly, it signals an inflection point for a corner of cybersecurity that is increasingly valued by public markets.

The global exposure management market is projected to grow from roughly $2.2 billion in 2024 to reach $7.6 billion by 2029, at a CAGR of 28.3 %.

Back to Basics: Why Startup Success Demands Fundamentals Over Frenzy | The Startup Magazine

May 22, 2025May 21, 2025 ~ knjohn ~ Leave a comment

Today’s startup founders are navigating a perfect storm. Factoring inflation, tariff tensions becoming routine, venture funding tightening, and layoffs spreading across industries, the pressure is palpable. Meanwhile, the AI boom dominates headlines, often overshadowing deeper strategic discussions. To grow and thrive in current times, businesses must now more than ever proactively understand the changing policy and regulatory landscape. Expect benefits, hurdles, and both intended and unintended consequences. A company’s ability to adapt to these changes will be a key determinant of its future success. To stay ahead, bookmark these resources, set up news alerts, and keep them on your radar:

The Trump administration brings a policy environment that both empowers and challenges America’s startup ecosystem. A signature deregulation push could be a breath of fresh air for emerging companies drowning in compliance costs. By cutting red tape, startups can redirect precious resources from legal consultations to actual product development and innovation — potentially accelerating growth in ways that matter.

Building a Brand from Scratch: How Startups Can Craft a Compelling Online Presence | The Startup Magazine

November 27, 2023November 26, 2023 ~ knjohn ~ Leave a comment

Are you a startup business owner looking to establish an online presence but feeling overwhelmed and unsure how to begin? You’re not alone; countless startups struggle with the challenge of creating a strong, memorable brand. Building your brand from scratch is no easy task – it can be incredibly daunting.

But that doesn’t mean it’s unachievable! With the right strategies and guidance from a digital marketing agency for startups, you can craft an effective online presence that commands attention and inspires loyalty in customers. In this blog post, we’ll provide insight into how startups like yours can create an inspiring brand voice and cultivate long-term customer relationships with digital marketing tools.

9 Inflation Tips for Startups | AllBusiness.com

May 15, 2023May 14, 2023 ~ knjohn ~ Leave a comment

The United States experienced historic inflation in 2022, and it paved the way for the surge of price increases that followed into 2023. Meanwhile, people continue to become entrepreneurs. According to the U.S. Census Bureau, over 5 million applications were filed to form new businesses in 2022. And now, many of these companies are facing an impending recession—or an economic squeeze at the very least.

For these fledgling startups, it’s important to proactively combat the rippling effects of inflation to stay afloat. From reassessing margins to cutting costs, the following inflation tips can help startups and entrepreneurs lessen the impact of economic headwinds.

Scaling Smarter: How Payroll Platforms Benefit Startups | The Startup Magazine

May 12, 2023May 10, 2023 ~ knjohn ~ Leave a comment

Starting a new business can be an exciting journey where you’re bound to experience your fair share of ups and downs along the way. In this regard, one of the necessary evils startups have to deal with is finances, especially when it comes to managing payroll. The issue is, how can you even think about scaling your business when such a bottleneck is staring you right in the eyes, with each mistake having costly ramifications to boot?

That’s where payroll platforms come in. In essence, these are designed to automate the process entirely, an investment that virtually pays for itself considering how much time they save you – your most valuable asset you should rather invest in growing your business. They will help you make the deductions where necessary, generate pay stubs, and all the other tedious tasks you’d otherwise have to do manually.

In today’s post, we will explore payroll platforms from the perspective of startups, noting how they can help them overcome the setbacks they face on a daily basis.

Scams Startups Need to be Aware Of | The Startup Magazine

January 13, 2022January 12, 2022 ~ knjohn ~ Leave a comment

Starting your own business is never easy, but it can be made even harder by scammers that are trying to trick you into parting with your money. Startups are often targeted by criminals because they’re seen as less experienced than bigger businesses, but by educating yourself about some common scams, you’ll be in a much better place to avoid startup scams and ensure the success of your venture.

One of the most common ways that criminals reach out to startups is through phone calls, which is why it’s so important to be wary of unknown numbers. Rather than answering calls from numbers you don’t recognize, use a website like unknownphone.com to try and figure out who is calling. Services like this will show you whether others have had bad experiences with the number that rang you, so you can block them before getting into trouble.

How startups with brand purpose can thrive | The Startup Magazine

July 9, 2021July 8, 2021 ~ knjohn ~ Leave a comment

Establishing a start-up business can be daunting, especially with so much competition around. However, one way that is emerging to ensure success is to focus on brand purpose and how your company can connect with customers on a deeper level.

A recent report published by Feefo found that 74% of customers always consider a brand’s values before purchasing from them. But to allow your business to succeed, we must first try to understand brand purpose is so powerful.

Feefo’s Marketing Director, Keith Povey, says: “It’s been an incredibly volatile 12 months for businesses, which has seen a seismic shift in consumer behaviour, some aspects of which will have a long-lasting effect on how buyers think, act and spend. That said, our research shows that for those businesses that are agile and realign their marketing strategies, there are many opportunities to improve brand awareness, perception and loyalty. Those that respond and act with the medium to long term in mind will see greater returns over the next few years than those that see this period as nothing more than a dip, due to external circumstances.”

Staying Above Water as a Startup | The Startup Magazine

November 12, 2020November 11, 2020 ~ knjohn ~ Leave a comment

Learn From Those Who Came Before You

Let’s talk about some lessons and strategies that brought hardship and success for businesses we’ve known over the years. Sears, for example, was very successful in the first decades of its establishment. In 1893, Sears was a retail store that set the standard in its industry. The use of the country’s growing railway system at the time gave Sears the leverage needed to one of the best. When cars were becoming more accessible to the American people, Sears had more stores built near major cross streets to be there for its customers.

Be Proactive

Today we are aware that Sears didn’t make the cut, but at the start of its journey, this company was forward-thinking and proactive about being accessible to its consumers. Over time, the leadership of Sears lost sight of its need to be ahead of the game and make decisions that keep them relevant in the industry.

Make Money Without Losing Family Time | Lucy Reed

August 23, 2018August 23, 2018 ~ CBPS ~ Leave a comment

Family Time

Being a single parent is difficult on numerous levels. Between taking kids to activities such as sports practices and after-school programs, there is little time left in the day for enjoying their company. Single parenting often is financially stressful as well. Everything falls on your shoulder when you are a single parent. This can be scary or empowering.

For those looking to fill in the income gap on their monthly budget, the increased number of freelancing opportunities may be the perfect way to make some extra income without missing out on family time. At home gig range from doing remote skilled work to selling items online. Most of these jobs require little more than a computer, knowledge about a specific field and the confidence to take a stab at the work.

Continue reading “Make Money Without Losing Family Time | Lucy Reed” →

6 Startups That Are Helping to Save the Oceans While Still Making Money | Entrepeneur

July 24, 2018July 24, 2018 ~ jtweetcustombpscom ~ Leave a comment

ocean Brands around the world are increasingly embracing sustainability — and not just for reputation management as it was in the past. A McKinsey survey revealed how many companies are applying sustainability principles to improve their operations and boost productivity and growth.

Most of these companies contribute to sustainability efforts by cutting energy consumption, developing green products and educating their employees. But a few choose sustainability as the basis for their existence right from the start. Below are seven ways in which startups are making money even as they save the oceans.