Tag Archives: search engine optimization

The Ultimate Guide to Small Business Keyword Research | Duct Tape Marketing

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.

If fact, the practice of SEO has changed so dramatically over the last few years that you must revisit everything you think you know about SEO, and that starts with revisiting how you think about keyword research.

Read More

How to Find Core Keywords For Effective Online Marketing|searchengineguide.com

There are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on the tools you use to dig up obscure keywords to target. While these may be good keyword metrics to consider, focusing on the keywords themselves should be the most important focus.

You can optimize difficult or easy keywords and high or low search volume phrases, and each will help you reach different levels of success. But choose the wrong keywords and you’ll see your marketing campaigns go a whopping nowhere!

Read Article.

Internet Marketing: How-to | thinkingserious.com

Our friend Elmer Thomas of Thinking Serious has come up with one of the most exhaustive lists for anyone thinking about internet marketing that I’ve seen. It’s some nice work and you will benefit from reading it.

Read Article

The 30 Free SEO Tools You Must Know | SEOptimise.com

If you’re struggling to understand how to optimize your website, this article discusses some cool tools (or to use the author’s phrase, ‘tools that don’t suck’) for improving your hits and click through.

Tip of the hat to Elmer Thomas for this great reference.

Read Article

Hidden gay slur, search terms, get campaign site blacklisted | Ars Technica

If you haven’t heard of the term ‘keyword spam’ this is a good example of it. Some web site developers that promote making your site more visible to internet search engines like Google and Yahoo use variants of the technique described in this article.

Read Article.

Enough already with those darn search engines! | Jim Hague

Enough already with those darn search engines!
by Jim Hague, CEO, CrystalDI Web Design (www.crystaldiwebdesign.com)

So you’re concerned about search engine rankings?

You’ve read books, listened to so-called expert advice, and urged your Webmaster to add the correct Meta tags. You’ve established a monthly budget for a pay-per-click campaign only to realize you could have used those same dollars to pay ‘other’ bills. Some of you paid SEO companies who promised results only to fall short of the glory. End result: Your website’s search engine placement is less than satisfactory.

Enough of those ‘darn’ search engines! Obtaining high a ranking is too competitive to rely on traditional search submissions. Why? Because everyone is doing it!

Continue reading

Through the Looking Glass…Killer SEO Tools

Through the Looking Glass…Killer SEO Tools

DISCLAIMER: As far as the internet goes, I am a hack. I know very little about what most of the stuff I’m going to share with you.

On the other hand, I think the information provided by these tools does provide insight into how your website is ranked and what you can do about it. At the very least, it provides enough understanding about Search Engine Optimization (SEO) that you will have a better shot at knowing what your web consultant is saying.

The sites below provide tools for understanding how your keywords are working, the density of them, how the web crawlers find and rate your content. For example: Content is king, so much so that if you pack your content with keywords you may find your site sliding down the rankings. The search engines are looking for a balance of 3 to 7% of the text being keywords. Anything past that is considered keyword spamming. I didn’t even know there was such a thing.

Continue reading