Tag: search engine optimization

Effective SEO Strategies for Today’s Digital Landscape | The Startup Magazine

~ knjohn ~ Leave a comment

Key Takeaways

  • An overview of essential SEO strategies and their impact.
  • Practical tips for implementing these strategies.
  • Insights into current trends and future predictions.

In today’s fast-paced digital environment, understanding and implementing effective search engine optimization (SEO) strategies is crucial for businesses looking to reach on search engines successfully. SEO is no longer just a toolkit of techniques; it’s an evolving landscape that demands attentiveness to trends, user behaviors, and technological advancements. As search engines become more competent, so must the strategies deployed to ensure content stands out and garners the attention it deserves in the crowded digital space.

Read More

Does SEO Work Anymore? 4 Outdated SEO Practices and What to Do Instead | All Business

~ knjohn ~ Leave a comment

When search engine optimization (SEO) was a new discipline, companies could toss up a piece of content, such as a blog post, that included word-for-word keywords and reap the benefits. As Google’s algorithm evolved and competitors began their own SEO efforts, companies then needed to tweak strategies, but they could still hire someone to churn out some cheap, keyword-laden content to score SEO wins. They could still post guest-written content without reviewing it for quality; they could use and be rewarded for various SEO gimmicks.

The fact is, this is no longer possible—not by a long shot. Here are four outdated SEO practices that no longer work, and what you need to do differently today to improve your website’s Google rankings.

Read More

The Ultimate Guide to Small Business Keyword Research | Duct Tape Marketing

~ knjohn ~ Leave a comment

Keyword research is an important strategic marketing practice that, when thought of correctly, never really ends. While many people think of this type of thing as a technical aspect of search engine optimization (SEO), I would like to suggest that it’s so much more.

If fact, the practice of SEO has changed so dramatically over the last few years that you must revisit everything you think you know about SEO, and that starts with revisiting how you think about keyword research.

Read More

How to Find Core Keywords For Effective Online Marketing|searchengineguide.com

~ lmehit ~ Leave a comment

There are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on the tools you use to dig up obscure keywords to target. While these may be good keyword metrics to consider, focusing on the keywords themselves should be the most important focus.

You can optimize difficult or easy keywords and high or low search volume phrases, and each will help you reach different levels of success. But choose the wrong keywords and you’ll see your marketing campaigns go a whopping nowhere!

Read Article.

Enough already with those darn search engines! | Jim Hague

~ CBPS ~ Leave a comment

Enough already with those darn search engines!
by Jim Hague, CEO, CrystalDI Web Design (www.crystaldiwebdesign.com)

So you’re concerned about search engine rankings?

You’ve read books, listened to so-called expert advice, and urged your Webmaster to add the correct Meta tags. You’ve established a monthly budget for a pay-per-click campaign only to realize you could have used those same dollars to pay ‘other’ bills. Some of you paid SEO companies who promised results only to fall short of the glory. End result: Your website’s search engine placement is less than satisfactory.

Enough of those ‘darn’ search engines! Obtaining high a ranking is too competitive to rely on traditional search submissions. Why? Because everyone is doing it!

Continue reading “Enough already with those darn search engines! | Jim Hague” →

Through the Looking Glass…Killer SEO Tools

~ CBPS ~ 1 Comment

Through the Looking Glass…Killer SEO Tools

DISCLAIMER: As far as the internet goes, I am a hack. I know very little about what most of the stuff I’m going to share with you.

On the other hand, I think the information provided by these tools does provide insight into how your website is ranked and what you can do about it. At the very least, it provides enough understanding about Search Engine Optimization (SEO) that you will have a better shot at knowing what your web consultant is saying.

The sites below provide tools for understanding how your keywords are working, the density of them, how the web crawlers find and rate your content. For example: Content is king, so much so that if you pack your content with keywords you may find your site sliding down the rankings. The search engines are looking for a balance of 3 to 7% of the text being keywords. Anything past that is considered keyword spamming. I didn’t even know there was such a thing.

Continue reading “Through the Looking Glass…Killer SEO Tools” →