Tag: marketing

A Million and Two Great Marketing Ideas (NEW POST)| Barry Davis

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In my last article, “A Million Great Marketing Ideas-Here’s One”, I told you about the “bain” of every small business.  Exactly how do you get your message out to the most number of people, without having to take out a second on your house?  In today’s media savvy environment, we are getting hit with thousands of messages each day…how do customers pick your company to do business with….and just exactly how do you stand out?

I have a few new ideas that might just make you “different” than all of your competitors and won’t break the bank.

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Kraft Store Kiosk Scans Your Face Then Knows What to Feed It [Video] | Fast Company

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So, when he or she passes by the kiosk, the digital signage, equipped with a freaky sort of Anonymous Video Analytics technology, zooms in on his or her face and instantly determines gender and age group to guess what products might exert some allure (hopefully it won’t scan your second chin and suggest half a South Beach Living Fiber Fit Bar … nothing else).

Read This.

Apple Logo Is an Agnostic’s Crucifix, Star of David: Study | Fast Company

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“Brands are a signal of self-worth,” said Gavan Fitzsimons, professor of marketing and psychology at Duke. “We’re signaling to others that we care about ourselves and that we feel good about ourselves and that we matter in this world. It’s more than ‘I’m hip or cool’…I’m a worthwhile person, and I matter, and you should respect me and think that I’m a good person, because I’ve got the D&G on my glasses.”

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Why the Twilight Exit Will Buy You a Steak Dinner If You Close Your Chase Bank Account – Seattle News – The Daily Weekly

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He was watching customers pay with cards furnished by the company he felt was trying to screw him, all in the name of keeping a little extra of his money every month. It’s illegal to offer free booze to entice customers.
But free meat? Fair game.

“If someone wants a steak dinner,” he says. “I will feed them.”

Read Article

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Who Is Generation X? | Lydia Mehit

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Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But understanding your target customer can give you insights into how to price, how to promote, how to utilize media and what special offers will appeal to them.

Is Generation X the most likely group of people to purchase your goods and services?

How would you know? Start with your current customers. What is the average age of the majority of your customers? Who typically makes the largest purchase during an average visit. Who are return customers?

If you are not in business yet, look at the neighborhoods where you are thinking of locating your business. What is the average age and income of the people in the immediate one mile radius. Check out the three mile radius also. If you have a retail business, the majority of your customers will be local to those areas.

If your answer is Generation X, have you made them the target of your marketing dollars? Do you know how to make your message resonate with them?
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A Million Great Marketing Ideas – Here’s One! | Barry Davis

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As a small business owner, I’ll bet that you sometimes begin to wonder…how am I ever going to get my marketing message out?  With all the choices out there, such as newspapers, magazines, radio & television…how do I make the “right” decision?  All these choices can cost you an “arm and a leg” and just exactly what do you get in return?  A full page ad in a local magazine will set you back $10,000.00.  Not bad if you have the money.  But once the reader turns the page, you’re not in his/her mind anymore…how many new customers will you have to get in order to re-coup your $10,000.00 investment.. I’ll bet a lot.

People will tell you if you advertise on the radio, your commercial must be consistent and it must play at all hours of the day and night.  Just exactly how much will that run you?  Probably a lot more then you’re spending on marketing & advertising right now.  It’s all so expensive.  What’s a small business owner to do?
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