We live in a super-cluttered world where no one has time for anything. We’re bombarded with text messages, TV commercials, billboards, and online ads, and so companies need to know what they stand for. It’s a fact that you cannot remember more than three television commercials in a row, let alone recall the design of your average business card unless they manage to rise above the cacophony and stand out in a way that’s completely relevant.
The word content is confusing enough as it’s bantered around these days, but it’s also difficult for many small business owners to come up with a big picture view of the role content plays in the acquisition of clients.
The parallels between Microsoft and Facebook have always been strong. Founded by college dropouts from Harvard, Bill Gates and Mark Zuckerberg, the two have overcome vicious competition to create some of the world’s most influential technology companies and ubiquitous products. And though times have changed for the nearly four-decades-old Microsoft, never have the connections been stronger between it and Facebook.
by the time Facebook reaches around 50% of the total population in a given country (plus or minus, depending on internet access rates in that country), growth generally slows to a halt, as we’ve noted before.
Today, ebusinesses that utilize video assets are at an advantage, since Google is structuring its search engine results to reward sites that include video.
Got the flu? Call a doctor. Can’t pay your mortgage? Call Adzookie.com.
Cara Stewart and Theresa Drieke of Remarx Media made a killer presentation about what social media is and also what it isn’t to our bi-monthly brown bag group. While this presentation isn’t quite as powerful without the voice over, it does give you some good grounding in the basics.
One of the things the presenters said that stuck with me was this: “With the speed that the social networking environment is changing, anyone who tells you there are an expert in field doesn’t get it, or is not being truthful.” With my experience with so called experts, all I can say is ‘Amen’.
Which small business wouldn’t like to increase their client base? The question is how do I do it and how much will it cost me? Below you will find two great marketing ideas…one that will cost you nothing but time and the second is almost free.
We’ve all received e-mails that contain jokes or political opinions. We may or may not know the senders, but that doesn’t matter. In the ‘send to’ header there are usually a lot of people’s e-mail addresses (in fact, if the message has been forwarded, there may be hundreds of them). These people may be your next clients!
Continue reading “Two More Free and Almost Free Marketing Ideas | Barry Davis”
THIS WEEK’S HEADLINES:
Many businesses enjoy receiving referrals, but feel they come by mixing good work with chance mentions from satisfied customers.
Dispatches From The Front 